José Silva's Scrapbook

Book authors wonder about long-form writing in an attention-deprived world, publishers fret about revenue models as bookstores disappear, and consumers develop new reading habits that include both electronic and printed books.

No one knows the next chapter in the future of books, but lawyers in the Antitrust Division of the Justice Department claim to know precisely how this industry in transition must be structured and operated, down to the correct price for an e-book.

Crovitz: Steve Jobs, Price Fixer? - WSJ.com.

Lawyers from the government also claim to know how much pain management a doctor can give a terminal patient, so their claims over eBook prices is relatively modest.

Jobs was called many things when he was alive, good and bad. We can only imagine what he would say in response to “price fixer” being added to the list by an overreaching, innovation-suppressing government. (Emphasis added.)

In other words, any government?

Up until now I thought Tim Cook had been doing a pretty amazing job of taking over as CEO of the most successful company on the planet, but that VentureBeat article has really cast some seeds of doubt in my mind.

Something’s Unraveling, Alright | Matt Thomas

Matt Thomas shows how Jolie O’Dell steps in it big time. Nerd fight! Yeah!

A tip of the propeller beanie to Gruber.

Google warned several developers in recent months that if they continued to use other payment methods - such as PayPal, Zong and Boku - their apps would be removed from Android Market, now known as Google Play, according to developers, executives and investors in mobile gaming and payment sectors.

Exclusive: Google leans on developers to use payment service | Reuters.

Hey, Android developers: How’s that “I’ll develop for Android because Apple is not open” choice working out for you?

‘Read Later’ Instapaper and Read It Later client now free in the Mac App Store | The Verge.
Ah, more ways to collect content. And free, this one. Okey-doke. (Erm… about those 36-hour days I’ve been waiting for, any news?)

‘Read Later’ Instapaper and Read It Later client now free in the Mac App Store | The Verge.

Ah, more ways to collect content. And free, this one. Okey-doke. (Erm… about those 36-hour days I’ve been waiting for, any news?)

The Apple Boycott Graphically Explained - Forbes
The hatchet job must not stand

I refer, of course, to the hatchet job the NYT did on Apple.

On page 5, we learn of a poor engineer, Mr. Saragoza, whose job disappeared when the Elk Grove plant essentially moved to Asia. But why? Apparently the costs were too high, not because of wages, but because of lead times and inventory. To solve that, the plant would have to increase work hours (with commensurate pay, obviously, given american law — something the NYT chooses to overlook).

Mr. Saragoza explains his position with regards to this survival measure: “We were told we would have to do 12-hour days, and come in on Saturdays,” Mr. Saragoza said. “I had a family. I wanted to see my kids play soccer.” 

As per the NYT piece:

A few years after Mr. Saragoza started his job, his bosses explained how the California plant stacked up against overseas factories: the cost, excluding the materials, of building a $1,500 computer in Elk Grove was $22 a machine. In Singapore, it was $6. In Taiwan, $4.85. Wages weren’t the major reason for the disparities. Rather it was costs like inventory and how long it took workers to finish a task.

For some unexplainable reason (as far as the NYT is concerned, it was possibly the evil evil evil pursuit of profit), the factory ended up as a call center.

The NYT then tells us of the fate of Mr. Saragoza:

Mr. Saragoza was too expensive for an unskilled position. He was also insufficiently credentialed for upper management.

I’m not so sure that the “credentialed” part was the important issue; I’d venture that the “would rather watch kids play soccer” attitude was more dispositive. After all, management — for all the disparagement it gets — requires a gung-ho attitude and dedication to the business objectives. Possibly some other engineer was willing to do it.

As a counterpoint to this poor family-loving engineer, the NYT tells us of the evil top executives who paid themselves large amounts of stock options (which — a point that seems to have escaped the NYT — are only valuable if they stay with the company for a while and generate enough shareholder value to raise the price of the stock, i.e. if they do their jobs).

After reading in Isaacson’s biography of Steve Jobs what these executives went through, and comparing them with the statement of Mr. Saragoza above, I can only say: Duh! These executives should receive trauma pay for what went on inside Apple.

Apple in 1995 was recovering from having just been teetering on the brink of extinction. Apple now is a high-tech powerhouse. Monomaniacal management has many faults, but it certainly worked well there.

It’s not Apple that’s the issue. It’s the general attitude that jobs are an entitlement and don’t depend on the willingness to do things one might find disagreeable or inconvenient.

I’ve met people who worked in large multinational consultancies and had Mr. Saragoza’s attitude; call them Type S. There’s nothing wrong with that attitude: life is much more than work and a trade-off must be made. Their trade-off was in favor of family, a generally laudable choice.

Type S associates typically don’t make partner.

I’ve also met people who have made partner in those multinational consultancies. Among those is X, who had a family vacation planned for D day and on D minus one day got a phone call from a client requesting X’s services immediately. Were X of type S, the consultancy would probably have lost this multi-million dollar yearly billings client. X sent the family away on vacation and went to meet the client.

That’s why X is a partner in a multinational consulting firm.

There’s nothing inherently better or more moral about X or the S types. But there’s a clear difference in terms of firm economics: if there aren’t enough Xs, there will be no jobs for the S types — clients will simply choose a different firm, one that has more Xs.

The NYT, of course, ignores this minor problem; it’s only the fundamental cause of western decline, but who cares about that when they have their journalism degrees to feel a warm glow in the NYT offices.

Until there’s no one to pay for it, that is.

Apple announces iBooks Author, a free Mac app for authoring interactive e-books.
My wish list for the next Keynote version

Les Posen notes an interesting (albeit sad) fact about Keynote: it hasn’t been updated in a while. He has compiled a list of desired features across various posts. Here is mine:

1. Real drawing tools. Either improve the drawing tools on Keynote significantly or add a real drawing program to iWork. (I make all my drawings in Adobe CS5, but I’ve been trying to use iWork more.) Drawing tools need things like multiple layers; precision editing tools for polygons and splines; configurable geometry grids; ability to create, manage, export, and import libraries of symbols, patterns, brushes, style sheets, and palettes; macros; and a lot more.

2. Integration with interactive animations. Instead of adding more toy animations, allow interactivity with animations made with professional tools. Other than minor highlighting, all my animations are content-specific and made with the appropriate tools (my data viz ones in R, others by pros using animation software). To run these from inside Keynote they lose interactivity; this makes me switch in and out of keynote during presentations.

3. Teleprompter integration. Ideally with third-screen capability: the projected screen, the presenter screen showing a flow of slides, and the third screen on a teleprompter rig controlled by a separate remote button (that’s the point of software buttons on iPhones, right?). But even as part of — or an overlay atop — the presenter screen, teleprompter flow control would be an enormous improvement over having a prompter program on the iPad, operating independently.

4. Coordination across multiple Keynote presentations at the same time. This would help use, for example, two computers in the standard large room (>1000 seats) three screen configuration, with one computer managing one presentation flow on the side screens and another managing a second presentation flow on the center screen. This would allow a single remote to control the flow of the presentation, while presenting twice as much screen real estate to the audience (as each half has a good view of two screens), instead of the customary uses of the middle screen mirroring the side screens or showing a giant presenter’s talking head. Yes, this can be done with two remotes — and I have done so — but it’s not an elegant solution and requires a lot of attention to get right.

5. Screenflow functionality. Given the educational power of a slidecast+talking head, this is a no-brainer. Yes, you can buy Screenflow separately, but Apple would probably come up with integration ideas that I can’t even imagine right now. (A Screenflow example by Merlin Mann.) On the other hand, when you have Telestream’s Screenflow you can do all kinds of technical teaching beyond Keynote; I use it to demo analytics using Stata and R.

Free software and obstructed minds

Richard Stallman, on the occasion of Steve Jobs’s death, posted a vituperative attack on Mr. Jobs’s achievements.

No, I won’t link to it. Your Google is as good as mine. I’ll link to Eric S Raymond (who I find less objectionable but equally misguided) and to Larry The Free Software Guy, who wants to fork the EFF.

It must be really frustrating for Stallman that, while he and his ilk were writing manifestos and deeming information wants, people like Steve Jobs were creating the future, turning the stuff of science fiction into the commodities of teenager life.

Oh, and some were making a profit.

That really bothers some people. All those free bits, just zeros and ones, and Mr. Jobs became a billionaire selling them. Why didn’t he give his bits away for free?

This economic ignorance is widespread among people who fancy themselves sophisticated: they seem not to know the difference between an average cost and a marginal cost.

It’s like this: Apple has to pay people to develop and test software; that’s the production cost. Finished software costs very little to reproduce. In order to make up for the production cost (and to pay for their spaceship-shaped new headquarters building), software price has to be higher than reproduction cost. Most of the closed aspects of information products have to do with maintaining this difference between price and reproduction cost.*

Ideologues like Stallman ignore this basic economic reality because accepting it would mean that things other than their ideology matter in the real world; things like costs, strategy, logistics, markets, stockholders, and real leadership — as opposed to noisemaking.

It would mean that not only the sellers, like Steve Jobs, but also the buyers — the people who use the products and for whom technology is developed — don’t care for their ideology.

It would mean that despite their self-image as the enlightened ones who should guide the masses, the ideologues are marginal characters politely tolerated and widely ignored by mostly everyone.

Their minds cannot process that thought. And they lash out.

— — — —

* Price should mostly reflect user value and competitive offerings, and be mostly dissociated from cost. But, at the very least, price has to cover the average cost.

NOTE: I use free software all the time: LaTeX and R are daily use tools for me. I think there are valid points for openness — certainly of platforms and standards. But I also understand that those who create something have a right to decide how to monetize it. If they want to give it away, I applaud their generosity; if they decide to sell it, it’s their decision to make.

Apple would love us to believe it’s all “Eureka.” But Apple produces 10 pixel-perfect prototypes for each feature. They compete — and are winnowed down to three, then one, resulting in a highly evolved winner. Because Apple knows the more you compete inside, the less you’ll have to compete outside.

But one look at the Mac and you could tell something was different. The white screen alone seemed revolutionary, after years of reading green text on a black background. And there were typefaces! I had been obsessed with typography since my grade-school years; here was a computer that treated fonts as an art, not just a clump of pixels. The then-revolutionary graphic interface made the screen feel like a space you wanted to inhabit, to make your own. To paraphrase Le Corbusier, the Mac was a machine you wanted to live in.

Before long I was creating page layouts for student-run philosophy journals; I designed research tools using the visionary Hypercard application; I embarrassed my friends by showing them new screensavers and games at parties where everyone else was talking about Derrida and David Lynch.

The Genius of Steve Jobs: Marrying Tech and Art

What he said. RTWT.

In a small way, the differences Steven Johnson points out in the WSJ are why I prefer Keynote over PowerPoint: the importance of beauty and aesthetics in the final product that Apple always strived for when Steve Jobs was there.

A tip of the artist’s beret to Tim Harford.

If you want to jump into the Apple ecosystem and be one of the gazillion in there and live by Apple’s rules, so be it,” DeWitt said. “Our strategy is to be more open, to be a platform that has extensibility to other environments — not the closed architecture.

HP Will Keep Supporting ‘Not Dead’ WebOS - Bloomberg

You mean “if you want to be in the ecosystem where the main player spends a lot of money to keep its customers’ trust, supporting and updating products much beyond their economic lifespan, much beyond the reasonable usage cycle,” don’t you?

Oh, when I put it this way your argument loses all its power?

That’s called strategic thinking: understanding that the decisions that a company makes affect not only their current customers but the pool of potential customers.

This is Strategic Marketing 101.

And, lest we forget, old hardware can be updated to run new operating systems; that HP is turning its TouchPads into $500 bricks is entirely by HP’s choice, not a physical constraint.

Great signal to the market!

This is why I don’t buy iBooks: I can read Kindle ones pretty much anywhere, while I can’t even read iBooks on my Apple laptops (only on the iPad and iTouch — I don’t own an iPhone).

This is why I don’t buy iBooks: I can read Kindle ones pretty much anywhere, while I can’t even read iBooks on my Apple laptops (only on the iPad and iTouch — I don’t own an iPhone).